Email Marketing

3 articles

Business · Email Marketing

How to Build an Email List That's Actually Worth Having

List size is a vanity metric. A smaller, genuinely engaged list will outperform a large, cold one every time it matters, at the point of sale.

February 6, 2024

Business · Email Marketing

How to Build an Email Sequence People Actually Open

Most email marketing fails because it's either too infrequent to matter or too promotional to trust. Here's the balance that actually works.

September 25, 2023

Business · Email Marketing

How to Use Online Advertising Without Wasting Your Budget

Most ad budgets get wasted not on bad creative, but on sending clicks to a funnel that was never built to convert them. Fix the order of operations first.

July 15, 2022